The trucking industry is old and stands apart from other industries in many ways, but that doesn’t mean it’s out-of-touch with the digital ways of the modern age. All business is becoming more and more digital every year. Especially given the digital shift introduced by the coronavirus pandemic, many businesses are moving online.
So, with that being said, should your trucking business have a website? The short answer: yes! With the help of freight factors and load boards, you might think that you have all the logistical support you need to run your trucking business smoothly. Who needs a website? Yet, that’s precisely the reason you do need a website!
Keep reading to learn why a website can take your trucking business to the next level, providing you with greater leads, more revenue, and a smoother-running business.
There are multiple benefits to having a website for your trucking business.
A website makes it easy for brokers and shippers to find you.
These days, the first place people go when they’re looking to do business is online. If you’re not there, you’re missing out on hundreds of missed connections. That is why, if you’re looking to grow your business and earn more, you need to have an online presence.
What’s more, a website can help potential partners get to know who is behind your business. If you take the time to flesh out a website that tells the story of you, your team, and your business background, you’re likely to garner a lot more interest.
Build a reputation of authority and professionalism.
You’ve been in the industry for years, maybe even decades. A website gives you the chance to show that off! Brokers and shippers want to work with trucking companies that know what they’re doing. Prove it through the use of something called content marketing.
Simply put, content marketing is the marketing of your business through any kind of content: blogs, videos, testimonials, reviews, case studies, social media posts…the list goes on!
A website presents the chance to show off your satisfied business partners. Reviews, client testimonials, case studies, or any content that shows how well you conduct your business go a long way in gaining new business. KPMG reports that 55% of people will search online for reviews and recommendations before making a purchase, with 47% visiting the company website, 26% checking out the physical store, and 23% talking with friends and family. (Source)
Let us help you find the best factoring company for your freight business!
If you want to give your trucking company a boost, get started with freight factoring today! Head over to our ratings so you can see the best freight factoring companies for trucking businesses you should consider signing a contract with. If you have further questions about freight factoring rates or the best factoring company for you, contact us today and we’ll assist you!